The Ultimate Guide to Preparing Your Home for Real Estate Photography

The Ultimate Guide to Preparing Your Home for Real Estate Photography

When it comes to selling a home, first impressions are everything. In today’s competitive real estate market, quality photography can make all the difference in attracting potential buyers. At Pacific Video Production, we specialize in capturing stunning real estate images, but to make the most of our services, there are a few key steps homeowners should take to prepare their homes for the best possible results.

Here’s a list of the best ways to prepare your home for listing photos:

1. Declutter and Clean Thoroughly

One of the most important steps is to declutter every room. By removing excess items, you create a sense of space, making the home appear larger and more inviting. A clean and organized home translates well in photos, helping potential buyers focus on the features rather than personal belongings.

• Store away everyday items like kitchen appliances, toiletries, and toys.

• Clear countertops and tables of excess decorations or paperwork.

• Organize closets and cabinets—buyers may want to peek inside!

2. Ensure Consistent, Even Lighting

Lighting plays a critical role in real estate photography. For the best results, make sure all light bulbs in your home are working and that they are the same color temperature (hue). Mixed lighting, such as warm and cool tones, can create an unappealing effect in photos.

• Replace burnt-out bulbs before the shoot.

• Use bulbs with a consistent color, preferably warm white (2700-3000K).

• Open blinds and curtains to let in natural light, which enhances the overall brightness of the home.

3. Depersonalize the Space

It’s important for buyers to imagine themselves living in the home, and personal items can be distracting. Removing personal photos, memorabilia, and specific décor styles allows the space to feel more neutral and welcoming to all potential buyers.

• Take down family photos, certificates, and personal collections.

• Keep décor simple and neutral to appeal to a wider audience.

4. Consider Staging Empty Spaces

If your home is empty, staging can help buyers visualize the potential of each room. You don’t have to stage every room, but it’s a good idea to focus on key spaces like the living room, dining room, and master bedroom.

• Rent or borrow simple, neutral furniture and décor to highlight the space.

• Focus on making each room feel welcoming and functional.

5. Keep Pets Out of Sight

While pets are beloved family members, they can be distracting in listing photos. Make sure pets are removed from the property during the shoot or secured in an area not being photographed. Also, check for any signs of pets, such as toys, beds, or food bowls, that could clutter up a room or distract from the home’s features.

• Double-check that pets aren’t visible through windows or doors.

• Remove any traces of pet hair or odors before the shoot.

6. Neutralize Bold Paint Colors

Strong, bold colors can be off-putting to buyers who may have different tastes. Consider repainting rooms in neutral colors such as whites, grays, or light beige. These shades create a blank canvas that makes it easier for buyers to imagine adding their own style.

• Focus on repainting high-impact areas like the living room and kitchen.

• Neutral colors also help the space appear larger and brighter in photos.

7. Highlight Key Features

Every home has unique selling points, and it’s important to highlight these during the photo shoot. Whether it’s a stunning fireplace, custom cabinetry, or beautiful views, make sure these elements stand out by keeping the area around them clear and clean.

• Position furniture or décor to draw attention to architectural details.

• Clean windows and mirrors to ensure they reflect light and views effectively.

8. Final Touches

Before the photographer arrives, do a final walk-through of your home. Look for anything that may need quick adjustments, such as smoothing bed linens, fluffing pillows, or adjusting window treatments. These small details can make a big difference in the final photographs.

• Make sure beds are neatly made with smooth linens.

• Fluff up throw pillows and straighten furniture.

• Double-check that all surfaces are spotless.

Conclusion

Taking the time to prepare your home for real estate photography can lead to more attractive listings and ultimately a quicker sale. By decluttering, ensuring consistent lighting, depersonalizing, and considering simple staging, you’ll be setting your home up for success. At Pacific Video Production, we’re here to capture the very best of your property and help you make a lasting impression on potential buyers.